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The foundation of every successful pizza
Dough defines the flavor, texture and ultimately the entire customer experience. For every foodservice professional, choosing the right dough is key — both for the menu and the brand identity of the business.
Artoma, based in the Industrial Area of Kilkis and active since 1979, offers a complete range of B2B professional dough solutions designed for restaurants, pizzerias, cafés and street-food concepts.
Artoma’s dough categories
1. Pinsa Romana – The premium choice for high-end pizza
Pinsa Romana is Artoma’s signature dough, known for its light, airy texture. Its recipe follows ancient Roman tradition, with high hydration and long fermentation of up to 72 hours.
The result is a dough that is crisp on the outside, soft on the inside and exceptionally digestible.
Ideal for: restaurants and pizzerias aiming for a premium product and menu differentiation.
Advantage: elevates the customer experience and supports higher pricing.
2. Panino Romano – The solution for flexible meals and street food
Panino Romano refers to high-quality panini bases ideal for fast sandwich preparation. It retains the main qualities of Pinsa (high hydration, crisp structure), but in a more practical form.
Ideal for: cafés, bar-restaurants and street-food businesses.
Advantage: reduces preparation time, enables fast menu refresh and is easy to manage.
3. Pizza Napoletana – The authentic Italian experience
Pizza Napoletana is the beloved Neapolitan dough style, known for its thin base and raised, airy crust created by baking at very high temperatures.
Artoma offers a pre-baked pizza base that maintains its light and elastic structure, finishing quickly in the oven to achieve its ideal shape and aroma.
Ideal for: specialized pizzerias that want to attract customers who appreciate authentic Italian pizza.
Advantage: authentic result with true Italian aroma and superior taste.
How to choose the right dough for your business
To select the ideal dough, consider the following:
- Menu style and target audience: For a premium clientele, choose Pinsa Romana or Pizza Napoletana. For casual or street-food concepts, Panino Romano is the best fit.
- Cost and consistency: Artoma’s doughs come in professional packaging with stable quality, reducing waste and ensuring consistent results.
Why choose Artoma
Artoma stands out for its professionalism and expertise. Each dough type is designed specifically for B2B needs, supporting everything from small pizzerias to large foodservice chains.
Beyond high-quality products, the company supports professionals with technical know-how and application guidance.
This makes Artoma not just a supplier, but a strategic partner.
Conclusion
Choosing the right dough is not only a matter of taste but also a strategic business decision. Each Artoma line — Pinsa Romana, Panino Romano, Pizza Napoletana — serves different operational needs.
The right choice depends on your audience and your store’s concept.
With Artoma’s professional doughs, you can create a menu with consistency, quality and a strong culinary identity.